About Go Girls!
Mission
Go Girls! isn’t just a program—it’s a movement dedicated to empowering girls and gender non-conforming kids to step into their light and lead with confidence. Through immersive day camps and after-school programs, staff teaches children social and emotional skills, creative expression, and bold decision-making to thrive in their lives and communities.
Programs
- For Rising First to Fourth Graders: Focus on self-care, expressive arts, music, theater, and dance.
- For Rising Fifth to Sixth Graders: Media production programs where kids direct, produce, and star in their projects.
- Leadership Development for Rising Seventh to Ninth Graders: Advocacy and allyship training alongside creative media production.
Since its integration with Amplify in 2019, Go Girls! has consistently engaged hundreds of participants annually through its summer programming, which peaks with the popular two-week day camps.
The Challenge
When Go Girls! joined forces with Amplify, maintaining a high level of service through a seamless transition was critical. The success of their camp was rooted in their ability to consistently sell out sessions, efficiently manage registrations, and deliver positive experiences for families and staff.
Key Challenges
- Efficient participant registration and payment processing.
- Retaining a loyal customer base while attracting new ones.
- Streamlining administrative tasks, like tracking enrollment and forecasting revenue.
- Managing communications across large customer segments.
The Solution: Camp & Class Manager
Since 2013, Go Girls! has leveraged Camp & Class Manager, a comprehensive platform designed specifically for camps and classes. Even after Go Girls! was acquired by Amplify, CCM remained an integral part of its operations.
Why CCM?
- Cost-effectiveness: A budget-friendly solution for small-to-medium-sized operations.
- Ease-of-use for families: Returning customers benefit from profiles that auto-update, simplifying the registration experience and reducing friction.
- Continuity across transitions: Keeping CCM ensured a seamless transition for staff during changes in ownership.
- Robust analytics: Tools for comparing session performance across years, tracking preseason registrations, and forecasting revenue.
Real-World Impact With CCM
Go Girls! used CCM to streamline its operations and improve customer satisfaction. Below are results directly attributed to the use of Camp & Class Manager.
1. Simplified Registration
The ease of use for families was quickly evident. "Many campers return to Go Girls! every summer, and partnering with CCM creates ease for families to register year after year. Features like retaining camper profiles and payment information make the process seamless," says Carli Kyles, Founder of Amplify & Executive Director Go Girls! By reducing friction in the registration process, Go Girls! consistently served over 180 annual participants from 2021 to 2024 and set themselves up for continued success.
2. Enhanced Program Planning
CCM's data analysis tools provided insights on registration patterns, making it easier to forecast revenue and streamline cash flow planning. "We love the ability to compare revenue data across months and years. It’s invaluable for predicting cash flow and auditing past performance," Carli explains. This ability to plan accurately helped Go Girls! maintain financial sustainability, even during fluctuating program attendance years.
3. Improved Communication
Switching predominantly to CCM for customer outreach has saved countless hours. Features like text message alerts have proven especially impactful. Carli notes, "Adding SMS messaging has alleviated parents missing important updates in their inboxes. Sometimes a quick reminder text is all it takes." To further enhance targeted communication, CCM allows segmenting camper groups by age or registration date. This enables personalized outreach—whether it's marketing a new program or providing tailored updates.
4. Operational Continuity
By continuing with Camp & Class Manager post-acquisition, Go Girls! was able to provide staff with a smooth operational experience. Familiar tools meant employees could shift focus from administrative tasks to scaling the program’s offerings and delivering exceptional experiences to participants.
5. Creating Memorable Camps
CCM indirectly supports the immersive, creative culture of Go Girls! Carli discusses the unique camp rituals, like co-creating "The Big Play," enjoying ice pop treats, and throwing family-inclusive potluck celebrations at the end of sessions. By reducing administrative burden, CCM allowed more focus on delivering these memorable experiences.
Favorite Features
Carli highlights two features that stand out:
- Text Messaging: An essential tool for reaching families quickly and effectively.
- Targeted Segmentation: Facilitates personalized, age-specific communication, helping Go Girls! engage with its customer base effectively.
The Results
For over a decade, Camp & Class Manager has been instrumental in the success of Go Girls! By using CCM, it’s simplified its operations, provided exceptional user experiences, and created a consistent path for growth. With CCM by its side, Go Girls! continues to empower children to take center stage and shine.
Ready to Amplify Your Camps?
If your organization is looking for a seamless solution to manage registrations, communicate with families, and plan for growth with confidence, Camp & Class Manager is here to help. Get started with ACTIVE today!
