Many local governments are continuously playing catch up when it comes to digital tools and engagement. Bureaucracy and tight budgets often leave agencies behind the curve in an increasingly connected world. However, the pandemic forced many governments to accelerate slow digital rollouts to stay connected with citizens safely.
While these new tools are a great way to increase engagement and public satisfaction, local government leaders need to evaluate how accessible these tools are across the community. Affordability and lack of digital literacy can isolate groups of citizens from their communities.
To create a system that works for all, local governments must examine their communication funnels to know what’s working and what isn’t. Officials need to evaluate connectivity and digital literacy to ensure easy government access for everyone. Local leaders need to understand that there may not be a one-size-fits-all solution, and multiple tools and platforms may be required to build a truly operational digital platform.
Read, Ensuring Equity in Digital Engagement to help ensure your digital transition fosters equity and is inclusive of all members of a community.
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