Event Technology Comes of Age

By JR Sherman,
Senior Vice President, ACTIVE Network Business Solutions Group

Given today’s announcement about Cvent filing for Initial Public Offering (IPO), we wanted to provide ACTIVE’s perspective—we’re thrilled!

We’ve been here for years, but this represents another IPO in the event-technology industry.  It’s a milestone that demonstrates the evolution and growth of our space!

Experts say that approximately nine percent of the average corporation’s total budget is spent on meetings and events—a number that is expected to grow by another 20 percent by the end of 20141.  Yet, only 25% of organizations maintain real-time visibility into what they are spending and the ROI they are seeing from those investments.

Our belief—and today’s news supports it—is that the events industry is finally coming of age.

At ACTIVE, we’re focused on powering SMART EVENTS™ that drive efficiency, broaden engagement and deliver growth.  We’re proud of the fact that we service events ranging from global conferences for industry titans to smaller meetings and events across the world.  Today, we serve global business customers and associations, including:

• 1/3 of the Fortune 100 companies
• Seven of the top 10 financial companies
• Eight of the top 10 pharmaceutical companies
• Eight of the top 10 technology companies, including Cisco and IDG/Macworld, among others

Take a look at how ACTIVE’s technology has transformed the way our customers do business.  We’re excited to be at the forefront of such an exciting market.  It’s going to be a great ride.

1. Strategic Meeting Management, Aberdeen Group, July 2012

Note: ACTIVE Network and SMART EVENTS are trademarks of The ACTIVE Network, Inc.  All other trademarks mentioned herein are property of their respective owners.  

About JR Sherman

JR Sherman is a senior vice president of ACTIVE Network, and the senior general manager of ACTIVE’s Business Solutions Group. In this role, Sherman oversees the strategy and global operation of Business Solutions, and has pioneered ACTIVE’s approach to integrated engagement management, event efficiency and marketing intelligence and has established ACTIVE as the leader in corporate event and engagement technology.

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