You've probably heard the new song by Carly Rae Jepsen titled Call Me Maybe (I put it in the "embarrassingly catchy" category). But if you want a customer to call your organization, take a page out of Carly's book and give them your number. Likewise, if you want your website visitors to sign up for a program, make the call to action prominent. Make it easy (and intriguing) just like Carly does.
So after you jam out to 'Call Me Maybe' for a few minutes, here are five ways to improve the calls to action on your website:
1. Replace your text links with buttons
In the Twitter-age (if we can call it that), attention spans are short online. If you want someone to see your registration link, it needs to stand out from the rest of the text. For that reason, it makes sense to have buttons rather than text links.
2. Keep them above the fold
The fold is the part of a website that can be viewed without scrolling. If you can't capture someone's attention in this space, it's unlikely that he or she will scroll down or click into deeper pages. Therefore, include your call-to-action button above the fold.
3. Make the buttons stand out with color and size
Just like text links, small and dull buttons don't stand out. Make them big and bright and have white space around them. That way, they'll stand out and draw the attention of your web visitors.
4. Use verbs
Using a verb is literally the most effective way to call people to action. If you lead with a verb, you have a better chance of people clicking. Simply put, a phrase like "register now" will work better than "online registration."
5. Have one on every page
As people click deeper into your website beyond the homepage, they will be learning more about the programs you offer. Therefore, you should have a call to action on each page that relates to the content.
Every page is an opportunity to capture a registration, volunteer, or donation. Put all of you pages to work!After all, there is something for marketers to learn from Carly Rae Jepsen. If you want customers to call, give them your number.
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