At ACTIVE, our people continually push the boundaries of what it means to be “active,” from work and play to health and family. So, it is no surprise that when five Dallas police officers were ambushed and killed on July 7, mere blocks from our corporate headquarters, ACTIVE employees sprang into action.
As news of the shootings unfolded, we banned together to create and implement a plan for supporting not only the families of the fallen but also all of our Dallas men and women in blue. Within 24-hours of the tragic event, we were able to quickly and easily contribute dollars to the Assist the Officers Foundation (ATO) via our partner, Crowdrise.com. ATO provides financial assistance to officers who are facing the loss of income due to serious injury, life-threatening illness, or catastrophic events. ATO also provides immediate assistance to an active police officer’s family in the event of the death of that officer.
Through a combination of company and employee efforts, ACTIVE recently donated $10,000 to ATO, with ACTIVE having both matched employee donations dollar-for-dollar and donated an additional amount to achieve $10,000. Every dollar continues to count, with all funds donated to ATO going towards the police officers and their families affected by this tragedy. If you would like to contribute to ATO, please go to: Fund ATO.
#DallasStrong; #BackTheBlue; #ATO; #Respect; #ThankYou
