ACTIVE Hub Expands Into Camp & Class Manager, Endurance Markets

While we all know data and analytics are important to the success of any organization, it’s not often everyone’s most favorite task on the to-do list.

ACTIVE Hub, which was previously only available to ACTIVE’s parks and recreation and YMCA customers, has now been expanded to include specific features and functionalities to benefit both Camp & Class Manager and ACTIVEWorks Endurance users! In simple terms? With ACTIVE Hub, it’s now easier than ever for your staff to access, visualize, and transform your organization's data.

ACTIVE Hub makes it easy for organizations to build meaningful reports and visuals in any format, with any reporting tool that makes sense for your organization, with no API calls, no software dependencies, and no on-premise hardware.

Plus, the Hub database is hosted in a secure environment that is scalable, so you can feel confident that nothing will be compromised and won’t need to spend time worrying about maintenance or scalability headaches.

More specifically, ACTIVE Hub was expanded to include features and functionality designed to fit each market’s needs, including—but not limited to—the following.

Camp & Class Manager

• View registration trends, such as year-over-year comparisons of registration levels and program retention rates.
• Access family size and family spend analytics.
• Gain the ability to map and visualize participant home addresses and distance traveled, so you can identify potential barriers, as well as untapped areas.

• Discover email campaign success rates.
• Analyze revenue and cash flow analysis.
• Easily ensure your configurations are set up in the most efficient way and follow best practices to facilitate seasonal setup success.

ACTIVEWorks Endurance

• View registration trends, such as year-over-year comparisons of registration levels leading up to race dates and percentage of repeat participants for loyalty programs.

• Gain the ability to map and visualize participant home addresses and distance traveled, so you can identify potential barriers, as well as untapped areas, especially helpful for destination or longer distance races.
• Support your marketing and communication efforts with email campaign success rates.
• Analyze revenue and cash flow analysis.
• Easily ensure your configurations are set up in the most efficient way and follow best practices to facilitate race setup success.

Leverage your data as the strategic asset it is so you can understand your business and its emerging opportunities at a deeper level. Your teams will no longer feel like they need an advanced degree to understand your organization’s data.

To learn more about ACTIVE Hub, click here. Then, schedule a demo to start using it at your organization.