There’s growing evidence that online activities strongly influence offline actions, and marketers are increasingly looking for ways to bridge those two worlds.Apps designed to support the active part of our lives – whether it's running a race, achieving a goal or participating in a business event-- are providing that bridge.To that end, we just announced our new developer center and APIs that give developers access to its robust, global inventory of events and activities. This offering provides developers with a centralized hub where they can create custom apps drawing on the global inventory of events and activities listed on ACTIVE's online media property, ACTIVE.com.ACTIVE Network has steadily grown its affiliate program with over 200 distribution partners to date including well-known brands such as espnW, Eventful, Fitness Magazine, PGA.com, and Prevention.By bringing all of its resources into this comprehensive, user friendly site, ACTIVE is making it easier for developers to design apps for activities, and also for organizations to obtain these kinds of insights.Check it out, here.
