As the Millennial generation becomes parents, their children, members of Generation Z and Generation Alpha, are growing into their tween and teen years. As they make up the majority of elementary schools, camps and classes, organizations must adapt in multiple ways to keep up with changing interests.

Not only must programming meet the needs of today’s digital-native families, but administrators must shift how they market programs to this new audience.

In How to Design a Next Generation Program, we offered insights on adaptability, listening to parents’ needs and delivering tangible results for participants. With a forward-thinking program in place, creating a strategy to market to a new generation is the next step to success.